In a typical day of a professional athlete, you can only imagine how chaotic your scheduling could be. Let alone one of the best players in the world, Lebron James, guilty of a two-wheel heart-pumping work commute. While James was on his Miami Heat tenure (2010-14), he would frequently use his bicycle to commute for home games.
“I want to maximize everything I can and not waste an opportunity each and every day to compete and get better as a player,” James said in The Huffington Post. “I want to be the best. You’ve got to push the button sometimes.”
Incidences and examples like James’ and many other professional athletes, continue to truly show how powerful the bicycle is. The power to influence not only one city or country, but the world. Everyday people on our planet push for mobility, exercise, fun, or work, positively helping their bodies at a healthy cost to our planet. Fifty-Million in the bank, or .50 ¢, the bicycle doesn’t judge. Balance a bike to balance your life.
2020 has undoubtedly been a tumultuous year. The COVID-19 pandemic changed our daily routines and habits, leaving many to wonder what going back to "normal" will ever look like. Companies and individuals have faced tremendous challenges, with no area of our lives left untouched by the disease.
The bicycle market saw its own unique impacts from the pandemic. Many people turned to exercise and outdoor recreation to pass the time and safely get some fresh air. As a result, bike sales increased at the same time that transporting materials became harder than ever. Here at Loco Cycles, production plans have been delayed tremendously — and we're not alone in that problem.
The world of bicycle helmets has changed a lot over the past 20 years. Now they are being designed with a range of high-tech, futuristic features you didn't even realize you needed until now. From smart helmets that alert you to approaching cars to helmets that purify the air you breathe, check out these 3 cutting-edge helmets on the market now.