As LOCO CYCLES continues to expand throughout the country and abroad, we thought it was time to show our faces at one of the largest cycling conventions on the globe, Interbike 2015. Being the largest cycling convention in North America, Interbike is responsible for influencing some of the most significant trends and developments in contemporary cycling. Frankly speaking, if cycling had a fashion week, Interbike would be it; dictating what's hot and what's not as well as everything that lays in between.
Being fairly new to the industry we understood the benefits of exposure and networking that Interbike could provide. However, we also understood the importance of waiting patiently on the sidelines for the sake of maturing and actually having a solidified brand and product base to present. So after four years of sidelining, growing and grinding we’ve decided it was prime time. During the recent release of our signature line, the FG Cruiser®, we prepped for months in effort to perfect and finalize all the content to be shown at our debut booth.
From September 15th, the Loco Cycles team flew out to Las Vegas, Nevada for the three day event being held at the world renowned Mandalay Bay Convention Center. Once showcasing some of the most iconic boxing matches of the sports history, now showcased the latest and greatest developments in and around the cycling industry. Companies, connoisseurs and entrepreneurs from all over the world came together fueling the discussion and interchange of some of the most innovative ideas in contemporary cycling, forming what seems to be an excitingly promising future for both bike manufacturers and consumers.
We've all done it - avoided tidying up that messy desk, thrown paperwork in our drawers instead of proper filing, or skipped a deadline we had scheduled for ourselves. The modern world is busy, after all, and who has time to keep every little thing in place? However, studies have proven time and again that organization benefits you. If you're looking for less daily stress, it's time to get organized.
Many sports drinks on the market these days tout the restorative power of electrolytes, but what exactly are electrolytes anyway and why are they so important?