Conventional helmets look awful, they are uncomfortable, they block your vision and hearing. These are some of the main reasons why many cyclists choose to risk and ride without a protective helmet. This is where Swedish company Hövding took to design and found a much more stylish, much more comfortable, and even more protective solution than many of the existing conventional helmets available on the market today. They have created an “airbag for cyclists” that sits snuggly around your neck almost like a scarf/ neck brace, which inflates in a tenth of a second in the event of an accident when the cyclist’s abnormal movement is detected.
“Through advanced sensors, Hövding can sense the cyclist's movement patterns and will react in case of an accident. The unique airbag will then inflate, fixate your neck and provide the world's best shock absorption.” - Hövding
And according to their website, the Hövding absorbs up to three times more shock than other helmets on the market. Say goodbye to helmet hair.