Due to the global bike shortage caused by the pandemic, our production plans have been affected tremendously, but we have GOOD NEWS: new Chromoly & Hi-Tensile Fixed Gear Bikes will be arriving in mid-September! Check back with us soon!




July 20, 2020

2020 has brought with it a myriad of challenges, the novel coronavirus being perhaps the most pressing. People around the world are struggling to live their everyday lives while staying healthy and reducing the spread of the disease. Even with a global pandemic, however, the world continues to spin. So do bike tires! But in slightly different ways. 

Here are some ways COVID-19 has transformed the cycling industry in 2020: 

There's Currently a Bike Shortage

Increased downtime as a result of quarantines and social distancing has had people turning to old hobbies. Governmental advice to avoid public transportation systems has also forced commuters to reach for alternatives. As a result? Some bike shops have reported sales increases of up to 600%. With such a high demand and shipping delays as a result of the virus, you could be left waiting for a new set of wheels. 

More People Are Taking to the Streets

Those who typically frequent cycling classes or gyms' stationary alternatives have had to seek new biking options. For those who can't afford to invest in an in-home exercise machine, the open road has called out. Although the street may be less temperature-controlled, a little reprieve from the indoors could likely do us all some good. 

It's Never Been More Important to Clean Your Bikes

While your typical cleaning regimen may consist of waiting for it to rain during a ride, the pandemic has necessitated more caution. Be sure to frequently sanitize handlebars, grips, saddle, brakes, and other areas that are frequently touched during bike use. 

If you rely on shared-bike programs to get from place to place, take care to wipe down surfaces and avoid touching your mouth until you can wash your hands. When possible, these bikes should be entirely avoided for the time being. They don't just carry people — they carry germs. 

Biking can be a source of comfort and stress relief during these unprecedented times, but take care to protect yourself from sickness wherever you can. With any luck, we'll soon be riding towards a more normal state of the world. 





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